Center for Advanced Orthopedics

Social Media Campaign Concept

This was the beginning of a social media campaign concept for advertising the knee services from the Center for Advanced Orthopedics work on knee related medical services. The campaign was not initiated so this ad work was not live. The above Instagram posting is a sample to provide context for the ad.

Creative Challenge:

Create an ad that to include on social media that advertises the brand and properly conveys the campaign for knee related medical care services.

My Designer Intent:

With social media advertising simple yet intuitive designs are the best way to attract attention to you post. The information has to be simple and concise and so I wanted to create something that highlights the service (knee pain medical care services) and strengthens the brand through the coloring of the ad and compliment to  the basic structure of the brand logo.